EXPERIENTIAL MARKETING

YAHOO - MAKERS CONFERENCE - 2022 & 2023

I spent two years working on the MAKERS Conference, thinking through every little detail so the whole thing would feel thoughtful but never overdone. From airport pickups to the last goodbye, I wanted it all to flow. I played with floor plans, picked out decor, made sure every space told the same story in its own way.I wrote the words too; signage, manifestos, everything in between. I couldn’t be there in person, but the team on the ground brought it all to life. And they nailed it.

CREATIVE GROUP DIRECTOR: Alayna Miller CREATIVE DIRECTOR: Katie Porrata COPYWRITER: Ana Margarita Rivera

stella artois - frites fest - 2023

Frites Artois round two brought bold challenges & even bigger rewards. With fresh eyes, I created a mood board that inspired new builds + concepts the client couldn’t get enough of. I also designed a standout sauce nook featuring Roy Choi’s latest sauces, exclusive to that year’s Frites Artois festivals.

Channeling my love for interior design, I brought the Stella brand to life through S-shaped tables, a nod to the iconic S-shaped chair from another era. These tables carried the Stella aesthetic while encouraging family-style seating & connection at the event. On the digital side, I developed the Perfect Serve Portal, a UX-driven trivia game where festival-goers learned about the perfect pour & tried it themselves. Our builds traveled far beyond Miami, making their mark at SOBEWFF, the Miami Open with Frances Tiafoe, SAMCOM, and more.

CREATIVE DIRECTOR: Katie Porrata COPYWRITER: Ana Margarita Rivera ART DESIGNERS: Kathleen Harmon & Aneta Pacholska

GOOGLE X BWAW — SOBW BRUNCH - 2022

At the 2022 Essence Festival, Google’s mission for inclusivity came to life—& I was lucky enough to help bring it all together.

I crafted messaging, curated the event flow, & got hands-on during production for the brunch activation. Showcasing Pixel’s Real Tone technology was the highlight, a game-changing innovation that beautifully & accurately reflects the nuances of all skin tones. Photographer Deun Ivory’s stunning portraits, paired with uplifting affirmations, turned every guest into the star of their own story.

Travel is my happy place, & being on-site in New Orleans was A DREAM. I soaked in the vibrant culture, learned from the people & worked hard with the team to make sure every detail reflected the magic of the moment.

The event wrapped with a bang, a surprise marching band that turned the brunch into a true New Orleans-style celebration. Tech, tradition, & a little lagniappe (look it up)—this was a project I’ll always be proud of.

ABI - Stella Artois - Perfect serve 23’ global

Perfect Serve 23’ celebrated the craft of bartending on a global stage. This platform was designed too honor Stella Artois’ iconic pouring ritual, bringing it to life across markets. Though budget shifts paused its launch, the legacy of Perfect Serve continues to inspire the art of hospitality.

CREATIVE GROUP DIRECTOR: Tom Slater CREATIVE DIRECTOR: Katie Porrata COPYWRITER: Ana Margarita Rivera

Garnier - Green fest 2019

For the sixth year running, Garnier’s Green Fest turned recycling into the hottest ticket in town. A live concert with a mission, it brought together music lovers, interactive brand experiences, & local art installations—all proving that sustainability can be as exciting as a front-row seat. A bag of recyclables was all you needed to enter. ♻️

As part of the creative team, I helped shape the event’s concept and led communications across digital, social, and traditional media. Bold ideas, impactful messaging, and a touch of flair made Garnier’s vision sing loud and clear.

ACCOUNT DIRECTOR: Nicole Díaz COPYWRITER: Ana Margarita Rivera ART DIRECTOR: Hugo Reyes