Allô, this is me.
I split my time between big ideas & tiny details. Between writing something that moves & styling something that just feels right.
Some days I’m concepting for brands. Other days I’m picking tile samples. But I’m always working on ideas people can step into, click through, or just feel drawn to.
Over the years, I’ve helped shape voices for artists, built creative platforms in music & entertainment, but I’ve also brought campaigns to life across screens, stages, & spaces.
Turns out I don’t really need to pick one lane. I’ve built a creative life in the in-betweens.
Puerto Rico raised me. Cold weather calms me. And yes, it’s Puerto Rican coffee that gets me through the day.
I rescue animals whenever I can, I’m always planning my next trip, & I will absolutely binge Ancient Aliens like it’s brand-new.
At the heart of it, I like making things that make people feel something.
Always with clarity, care, & a little sazón.